Ever notice tweets in your feed with a letter and a number in front of them? If so, you’re witnessing a Twitter chat. A Twitter chat is an organized discussion about a particular topic, associated with a specific hashtag. This is a great way to engage with your community and grow a substantial amount of following (whether it’s for your personal brand or your company). Here’s how to get started.
1. Find the right Twitter chat.
The first step is to find which Twitter chat interests you the most, and align with your business. There are all kinds of topics covered, from travel and leisure, to marketing, pet care, and more!
TIP: Once you find the chats you like, add them as a calendar invite as weekly reminders.
2. Understand the audience.
Get to know the moderator, or the organization who runs the chat. And do the same if there are any featured guests. You can even review past chats they’ve had by searching their hashtag and scrolling through the feed.
TIP: Be mindful of 3 things: Do the chats stay on topic? Are the questions thought-provoking? Is there participation?
3. Study up — or chat on the fly.
For some Twitter chats, there may be topics you’re unfamiliar with. If so, prepare your tweets (and gif usage) beforehand.
TIP: Keep in mind, a short, impactful statement goes a long way. Besides, you still only have 140 characters to work with.
4. Participation is key.
Simply, you need to stay on top of retweeting, favoriting, replying, and following the other participants apart of the chat. Activity during a Twitter chat can only help you grow your community!
TIP: Introduce yourself before the chat and say goodbye once it’s over. People like to see that there’s a person behind the brand/company!
If you’re ready to talk business (using 140 characters or less) schedule a few Twitter chats! If you’re ready to talk about help finding qualified candidates for your company, Madison Approach Staffing can help! As the leading staffing firm in Westchester County, New York, we are dedicated to making sure that every match is a perfect fit for both the candidate and the company. Visit our website to learn how we can help grow your business, or give us a call at (914) 428-4800.
