Today is National Be Heard Day, a day for small businesses across the country to come together and make their voice heard in a world dominated by big businesses. One of the best ways for small businesses to break through in the digital landscape is by using social media.
New to the world of social media? Don’t worry, these five tools can help any small business take their online presence to the next level…
Buffer
Buffer allows you to post across multiple social media accounts in one centralized hub. It connects to all of the major platforms, including Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Google+. Its ease of use and relatively low cost (free for up to 3 accounts, $9 per month for up to 10 accounts) makes it a popular tool among small businesses.
Social Clout
Unlike Buffer, which only allows you to publish content, Social Clout is more of an all-in-one software which offers analytics, monitoring, competition analysis, lead generation, and more. It offers limited functionality for free, but users must pay $50 per month to upgrade to the full version; a price tag which may scare away some small businesses.
Cyfe
If you like analytics, you are going to love Cyfe. This reporting tool can connect to your social media channels, email marketing platform, Google Analytics, Salesforce, and a variety of other business softwares. It offers unparalleled insights and reporting capabilities, and can provide a good picture of your digital marketing effectiveness.
RiteTag
Should you use the hashtag #MotivationMonday or #MondayMotivation in tomorrow’s post? RiteTag helps you answer questions like these by comparing hashtag usage across Twitter. The app shows not only how many tweets include a specified hashtag, but also how many people are engaging with those tweets.
Canva
You don’t need Photoshop to create eye-catching graphics for your business. As a freemium, web-based app, Canva allows you to upload your own images, or select from their vast library. Easily drag, drop, create, tweak, and download your design with Canva’s easy-to-use interface.
Of course, the best social media management tools in the world won’t help if you don’t have the right employee to utilize them. That’s where we come in. Since 1988, Madison Approach Staffing Agency has helped companies throughout Westchester County NY find the best employees for their business. Visit our website to learn more about our services, or call (914) 428-4800.
