Studies show that four out of five millennials think that businesses should make a commitment to the greater good. And employers are responding – with philanthropy growing at a rate of 64 percent. But to engage employees and potential customers, you need to do more than just hand over some cash. Here are a few ways to start your company off on a giving foot.
Work with local nonprofits
Large national and international organizations, like the Red Cross and Doctors Without Borders often receive the most money and attention. While these organizations do valuable work, sticking closer to home could be a better option for your business.
Think about how your company can become more deeply tied to your surrounding community. What are the social and economic problems in your area that your company can help resolve? What are the issues your employees are passionate about tackling? Local organizations could use your help and will welcome the support!
Start your own program
Larger companies often start their own programs that focus on giving back. This demonstrates your long-term commitment to social responsibility – also known as CSR. Set aside time to allow your employees to devote themselves to a worthy cause of your choosing.
Another way to help others and give back? Giving your employees a small allowance to spend on charitable projects. Also, with a unique feature called Gusto Giving, companies are allowing their employees to donate to their favorite charities directly from their paychecks.
Stay true to your mission
While volunteering at a soup kitchen is nice, you might want to pursue a more focused way to give back. Many businesses work within their field of expertise to ensure that they’re donating in a valuable way. For instance, a tech company may want to work with local schools to help them receive the latest technology.
And keep in mind, It’s not just employees — potential customers are willing to spend more to ensure that the businesses they support are socially and environmentally sustainable.
Need help finding the right employees for your company? Madison Approach Staffing is a staffing agency in White Plains, NY and are available to help make your next hire exceed your goals. To learn more, call 914-428-4800 or visit our website.
